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Our philosophy

"We've learned that raising healthy drug-free kids is first and foremost a mom-and-pop operation, that your PARENT POWER is the key." -Joseph A. Califano, Jr.

Children notice whether and how their parents drink alcohol, use medications, smoke, and perhaps use illegal drugs. They will be given medication by a parent, so they are taught in the home how and why to seek assistance from drugs. Seeing positive behavior by people they respect is an important step, and becomes increasingly important as they grow and reach adolescence and adulthood.


An open and trusting relationship with your child is the best tool for protecting them against the unhealthy use of alcohol and drugs. Honest and open dialogue helps your child feel connected and supported by their family and encourages them to raise questions or concerns they have with you.

Having healthy relationships with parents, family members, and other role models, as well as being engaged in education and positive recreational pursuits in their school or community environment, all help to promote our youth’s emotional, mental and physical health.

Parents can also assist by helping children understand how to respond to peer pressure, and supporting them to navigate stress. Education around the effects of drugs and alcohol can help to minimize harms if and when young people choose to consume alcohol or drugs.

Being proactive as early as possible is the best way to prevent issues developing.